for
Your creative vision.
Our engineering.
A development partnership built around exceptional digital experiences.
Thank you for the introduction, Pete.
Before we go any further, we want to thank Pete Skram for connecting us. We’re grateful for the introduction and the opportunity to meet you.
We went looking for a headshot.
Pete apparently prefers two wheels.
The operators behind the work.
Co-Founder & CEO
Clinton Ehrlich
Clinton leads business strategy, growth, and client engagements, bringing decades of experience across marketing, sales, and operations. He works with leadership teams to identify opportunities, connect business processes, and turn AI and technology into measurable business outcomes.
Co-Founder & CTO
Derek Brenner
Derek leads technology strategy, architecture, and engineering, designing the connected systems behind Craft's solutions. He brings together custom software, data, integrations, automation, and AI to build reliable, scalable platforms that support real business operations.
01Connection
We build the software behind great ideas.
A custom software company working across websites, applications, AI systems, and business infrastructure. We turn ideas and designs into reliable, production-ready software.
- 01
Custom Development
Websites, web applications, portals, mobile applications, and internal business systems.
- 02
Proven Solutions
Self-optimizing websites, SEO and AI search infrastructure, intelligent communications, and automation.
- 03
Managed Infrastructure
Ongoing monitoring, maintenance, support, and technical improvements after launch.
Los Angeles · Fort Collins
02Connection
You set the North Star.
We build what it lives in.
CF Napa
Strategy + Story + Design
Craft Digital
Engineering + Launch + Evolution
CF Napa keeps creative leadership and client relationships. Craft provides the engineering and ongoing technical infrastructure.
03Drink With Your Eyes® · Online
Online, the website does the label's job.
- 01
Encourage Trial
Help the right audience discover the brand through search, AI discovery, and compelling digital experiences.
- 02
Reinforce Quality
Translate the visual identity into an exceptional experience across desktop, tablet, and mobile.
- 03
Assist Recall
Make it easy for customers to return, engage, book, join, and purchase.
04Confidence
Designed for the business. Built for the real world.
Custom websites, applications, presentations, and management dashboards.
05Confidence
Your process stays. We take it from there.
CF Napa
Craft Digital
Handoff
Brand strategy
Story development
Figma design
Development
Feedback
Launch
06Confidence
The design is the specification.
- Visual fidelity
- Responsive behavior
- Typography and spacing
- Animation and interaction
- Accessibility
- Performance
- Quality assurance
- Reliable deployment
Figma design
Production website
For appropriately scoped projects, we can produce review-ready prototypes quickly.
11Partnership
Start with one project.
- 01
Select
Identify an upcoming CF Napa website or digital project.
- 02
Scope
Review the Figma designs, functionality, integrations, timeline, and approval process.
- 03
Build
Agree on the plan, deliver the initial build for review, refine, and launch.
07Differentiation
Launch is the beginning.
Our websites are built for ongoing performance, discoverability, and improvement.
- 01
SEO
Traditional search visibility and technical optimization.
- 02
AEO + AI Search
Structured, useful content designed for discovery through AI-powered search.
- 03
Performance
Site speed, accessibility, usability, and technical health.
- 04
Ongoing Optimization
Monitoring, recommendations, and approved improvements after launch.
- Monitor
- Identify
- Improve
- Measure
Monitoring is automated. Changes go live only once approved.
Introducing Crafty
The website you talk to.
An interactive website management console.
Just tell it what you want changed. Review the preview. You decide what goes live.
Content Management Console Connected
Add a banner for our fall promotion.↑
CraftyI’ve drafted your banner. Here’s how it will look on your website.
Announcement banner added to Home
Review before publishing →You approve every change. Nothing publishes on its own.
fieldandform.build Pending approval
Residential design + build
Built carefully.
Made to last.
Renovations and custom builds for homes with high standards.
Plan · Build · Finish
One website. One team. One system.
A custom website, built around the business.
With intelligence and everyday management included.
The website
Custom development, responsive experiences, forms, integrations, analytics, and security.
The intelligence
SEO + AEO foundations, AI-search readiness, performance monitoring, and continuous optimization.
The AI agent
Update content, add announcements, publish events, manage team members, and schedule changes.
A management console, not a page builder.Routine updates stay simple. New pages, integrations, and functionality go to Craft for review and development.
Your code. Your data. Your domain.Your assets and accounts remain yours. Monitoring is automated; published changes need approval.
09Expansion
When the idea gets bigger, we can build that too.
- 01
Custom Web Applications
Customer portals, dashboards, membership experiences, and internal tools.
- 02
Mobile Applications
Branded customer experiences, event apps, and purpose-built mobile software.
- 03
Commerce + Membership
Connected ecommerce, subscriptions, wine clubs, and customer experiences.
- 04
AI Voice + Chat
Customer assistance, inquiries, booking, and information retrieval.
- 05
Business Automation
CRM connections, communications, follow-up, reporting, and operational workflows.
- 06
AI Strategy + Development
Understanding a process, finding opportunities, and building the right systems.
Examples of what Craft could build for CF Napa clients.
10Partnership
Your creative team. Our development team.
CF Napa
- Client relationship
- Brand strategy
- Creative direction
- Design
- Creative approvals
Shared
- Project scope
- Milestones
- Feedback
- Delivery coordination
- Client success
Craft Digital
- Technical planning
- Development
- Integrations
- Quality assurance
- Deployment
- Managed Infrastructure
We work within your client communication and approval model. Commercial structure, white-label requirements, and client ownership are agreed before the first project.
ATechnical appendix
The stack follows the project.
Architecture is selected for each project's requirements. Tools we commonly work with include:
- Lovable
- React
- GitHub
- Supabase
- Vercel
- PostgreSQL
- n8n
- Claude
- OpenAI
Your code. Your data. Your domain. Your assets. Your accounts.
Ownership and licensing are governed by the applicable project agreement, including any reusable Craft components and third-party services.
Thank you for your consideration.
Looking forward to connecting.